Typography | Task 3: Type Design & Communication

 28.10.2024 - 00.00.2024 ( Week 6 -  12)

FEILYCIA JOY KURNIAWAN / 0373400 

Typography / Bachelor of Design (Honors) in Creative Media 

Task 3 : Exercise  

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TABLE OF CONTENTS

1. Lectures

2. Instructions

3. Task 2 

    3.1. Exploration

    3.2. Ideation

4. Feedback

5. Reflection

6. Further Reading

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LECTURES

Refer to Task 2

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INSTRUCTION

Fig. 2.1 <iframe src="https://drive.google.com/file/d/14n43noxq07szHB9wVs_0TxDa5Jd1R_kh/preview" width="640" height="480" allow="autoplay"></iframe>

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WORK

> Task 3 : Exercise | Type Design & Communication 

1. Exploration

I scrolled and explored different types of illustrated and types of fonts using pinterest.

Fig. 1.1-3 research board 1-3

Then, we had a practice on how to dissect letters and build letters using the shape builder tool. 

Fig. 1.4. Dissecting m

2. Ideation

After a little research and exploration on what my approaches are, I started on the sketching process

Fig. 2.1. Paper sketches

Fig. 2.2. Digital Sketches

After consulting, Mr. Max choose these sketches in lowercase form. 

Fig. 2.3. Chosen sketches

I chose #1 and then proceed to draw the rest of the letters.

Fig. 2.4. Letter drafts

After getting approval, I start to digitize. 

3. Digitization 

I started to make the star shapes. I experimented with different methods to make it. 

Fig. 3.1. Star trials

Among the 3 techniques, I like the result from the pucker & bloat the best. 

To create the letters, I used the shape builder tool. Thickness and the size of the stars are the same since I used 1 for a template and copy and paste to create the letters. 

Fig. 3.2. Digitizing letters

Fig. 3.3. Shapebuilder

My first set of letters, 

Fig. 3.4. First attempt

During consultation, Mr. Max asked me to make some changes in the alphabets (g, h, t, e) to make them look more united. 

Fig. 3.5. Amendments

Here are the changes, made some tweaks in the placements and a little adjustments on the sizes. Beside the 4 letters Mr. Max asked me to change, I also made some improvements on the letters I thought could need some changes. I gave Mr. Max the options and the letters with the blue boxes are the chosen one. 

FINAL TYPEFACE DESIGN

Fig. 3.6. Typeface Design

4. FontLab

After finalizing my typeface design, I continue to make it into a font using FontLab. I set the sizes to match the size in Adobe Illust. 

Fig. 4.1. FontLab

Edited the kerning based on the measurements Mr. Vinod gave.

Fig. 4.2. Adjusting side-bearings

5. Poster

After completing the font, we exported and download it so we can use it as a font. I asked AI to come up with a quote using the letters we've designed. 

Fig. 5.1. Chosen quote

FINAL SUBMISSION

Download font here : https://drive.google.com/drive/folders/1MPXjkk5F3a44ZwDORWReBgGCwQ7-tOg0

Fig. 6.1. Metrics & Kerning

Fig. 6.2. Final Digital AI (JPG)

Fig. 6.3. Final Digital AI (PDF)

<iframe src="https://drive.google.com/file/d/1Cyr839hGbqPzdh8KobHDXfLqafiHc1cV/preview" width="640" height="480" allow="autoplay"></iframe>

Fig. 6.4. Final Poster (JPG)

Fig. 6.5. Final Poster (PDF)

<iframe src="https://drive.google.com/file/d/1RkeTgv6CvSaXNRelJK0RYHrkaMu_8akm/preview" width="640" height="480" allow="autoplay"></iframe>

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FEEDBACK

WEEK 9 
general feedback - A short brief about task 3, and how we should do it
specific feedback - Mr. max came into each table to give a close up how to do it, I made 1 sketch and he gave feedbacks on the shape

WEEK 10 
general feedback - gives us a reminder about our task 1&2. and proceed to consult us with our task 3
specific feedback - among the 12 sketches i made, he chose 3 and let me decide which one i want to do.

WEEK 11
general feedbacks - I have finished my digitization and showed Mr Max
specific feedbacks - I have some letters that i need to make changes to, and I changed it during class, after that i got the approval for all of the final letters. 

WEEK 12
general feedbacks - Taught us how to start FontLab and the details 
specific feedbacks - Finished digitizing and continue to put the letters in FontLab

WEEK 13
general feedbacks - make sure we're on track with the assignment and helped us when we faced some problems with exporting
specific feedback - I couldn't export my AI JPG file but soon figured it out. I also consulted my kerning and metrics with Mr. Max

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REFLECTION

Experience -  Amongst the 3 task given, I enjoyed this one the most. In this task I really enjoyed the brainstorming and sketching process. I had a hard time with making all the letters are all in the same scale of size, and I re do my letters about 3 times before I actually am satisfied with the result. 

It is also an eye-opening experience, cause I would never imagined myself making my own font, an it is really interesting. 

Observations - Feedbacks from Mr. Max is really helpful. When I was stuck on how to develop the letter designs, Mr. Max helped me with a few ideas, where I eventually can develop. You can see in Fig. 3.5. on the letters I redesigned. 

Findings - I just found out about fontlab from this task. Even though it can be a little intimidating at first, but with a little bit of guide, I manage to finish it. 

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FURTHER READING

Vignelli Canonn on Design
by Massimo Vignelli

     Part 1 Intangibles - Timelessness & Equity (28 & 32)

> Timelessness

Use primary shapes and primary colors due to their timeless formal values. Approach is Typography that transcends subjectivity and look for objective values, something beyond times, and does not follow trends. Strive for a design that is centered on the message instead of the visual titillation. 

> Equity

considered established logos something to be equally protected. There was no reason to dispose of logos that had seventy years of exposure, and were rooted in people’s consciousness with a set of respectable connotations. What is new is NOT a graphic form but a way of thinking, a way of showing respect for history in a context that usually has no understanding for these values.