Intercultural Design | Project 1 : Everyday Design
Week 1 - Week 7
FEILYCIA JOY KURNIAWAN / 0373400
Design Principles (GCD60804). / Bachelor of Design (Honors) in Creative Media
Project 1 : Everyday Design
TABLE OF CONTENTS
INSTRUCTION
Cultural and Design
- Inseparable every design carries cultural meaning and context.
- Visual Information Culture: The modern world is filled with images, but we often overlook how they communicate meaning.
- Nature is not culture unless it has representation and meaning.
- The visual consists of human-made objects meant for communication, function, and aesthetics.
Design Significance
- Social, cultural & political spheres where design elements exist.
- Philosophy, sociology, and historical context behind visual representations.
Design System
- Basic Assumptions: Cultural functions & purpose.
- Norms & Values: Aesthetics, symbolism, design language.
- Artifacts & Products: Implementation, tools, and materials used in design.
Design Sensitivity
- Symbolism & Imagery : Symbols may have different meanings across cultures.
- Color Considerations : Colors hold different cultural significance.
- Typography & Language: Fonts, scripts, and translations must be contectually appropriate.
- How can the tangible experience of using chopsticks be enhanced to serve the diverse multicultural needs of Malaysia and resonate with cultural preferences for lifestyle?
- How can the tangible experience of using chopsticks be enhanced to serve the diverse multicultural needs of Malaysia and resonate with cultural preferences for lifestyle?
- We started the research from the chopstick's origin, cultural and symbolic (F1.1) use of the chopstick, and then we compared the chopsticks in different cultures. (F1.2)
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| Figure 1.1, Chopstick research 1 |
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| Figure 1.2, Chopstick research 2 |
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Figure 1.3, Chopstick idea sketches
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INTERVIEWS
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| Figure 1.5, Interviews |
The second task is more focuses on data collection to analyze how cultural elements influence design, using case studies, visual references and historical research. We're required to interview people based on our chosen topic and cultural, and refined the sketch based on the task 1.
Research Methodology
We decided to use Internet data, interview data, and documentation for our research methodology.
Data Collection
We collect the chopsticks data (F1.4) surrounding us, and research more about the historical data, user perspectives (Souvenirs/ Gifts/ Ceremonies) and the details (materials/ shapes/ sizes/ cultural significance) about the chopsticks.
We interview some Taylor's Students, Culinary's Students and the Tourism's Professor about the opinions on chopsticks (F1.5).
Figure 1.6, 3D modelling chess pieces (by Hui Xuan)
Figure 1.7, Chess set isometric illustration (by Hui Xuan)
Figure 1.8, Chess box isometric illustration (by Zane)
Based on these insights, we used 3D modelling to visualise and refine our design ideas, experimenting with different forms and incorporating Malaysian motifs. The 3D models also served as communication tools during our interviews. To solidify Malaysian cultural identity, we selected motifs that represent the nation's diverse heritage. These were incorporated into the chopstick design to create utensils that are both functional and culturally expressive.
Final Outcome
The final outcome in PDF format with data collection, final idea, interviews, cultural analysis and design insights.
For this task basically we need to do a tiktok video which content our ideas, concept, interview. We can do any kind of video depends on our topic and ideas. We started separate the task before we recorded the videos through a simple mind map included what we need to do for the videos (F1.9).
Figure 1.9, Video plan mind map
1st Video:
The first video was an introduction to our idea and project. To connect with our idea, we first made a video about reviewing various chopsticks, and then the second video was about how the idea of chess chopsticks came about.
2nd Video:
We were filming two people playing chess, and suddenly one of the chess pieces fell and got stuck on the chopsticks. The idea of chess chopsticks came from this, so we decided to make a pair of chess chopsticks that are both functional and aesthetic.
3rd & 4th Video:
The next video will be the interview portion, which we will edit by splitting it into two videos and adding subtitles and background.
5th Video:
This video combines all of our sketches as well as a time-lapse video of the sketches and 3D modelling to show the process and results.
6th Video:
After that, Huixuan worked on the animation videos turning it into an advertisement to showcase our ideas to the audience. The animations is inspiration from the computer chess game, but she change the icons to the the Malaysia theme which we designed to replace the chess figures (F1.10). Besides, she also created a simple animation to show how the chess pieces can combined with the chopstick.
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| Figure 1.10, computer chess page with Malaysia icons (by Hui Xuan) |
7th Video:
The last video is a reflection video where all members talk about their observations, findings, and experiences with the project.
Once we are all done editing and recording our videos, we will slowly start posting them on TikTok and creating a slide for Task 3.
Final Outcome:
The final outcome will be a TikTok page and slideshow presentation record.
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| Figure 1.11, chess chopsticks (by Hui Xuan) |
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Figure 1.12, chess set (by Hui Xuan)
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| Figure 1.12, chess set (by Hui Xuan) |
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| Figure 1.13, Chess box (by Zane) |
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| Figure 1.14, Tiktok page https://www.tiktok.com/@group.516?_t=ZS-8uo1rtztb68&_r=1 |
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