Application Design I | Task 1: Application Proposal
FEILYCIA JOY KURNIAWAN / 0373400
Application Design I / Bachelor of Design (Honors) in Creative Media
Task 1: Application Proposal
TABLE OF CONTENTS
LECTURE
WEEK 1 - Introduction
Foundation - Understanding Usability:
- Defining Usability - to measure how effective and efficient a user
can accomplish their goals when interacting with a product
-
Applying Usability Principles - tailoring into the needs and
behaviors of the targeted users
- Usability testing - observing
users as they interact with the application
- Developing
practical skills - theoretical, practical and experience.
Why is mobile important in Digital Era?
: the ubiquity of
smartphones, mobile-first approach, shift in user behavior, and
competitive advantage
User-centered design (UCD)
Research > Design >
Evaluation
The benefits:
Increased user
satisfaction, improved product adoption, reduced development costs,
enhanced brand reputation.
WEEK 2 - The Art of User-Centered Design
User Centered Design - a design philosophy that puts users at the
forefront
User Experience Design - focuses on
functionality
User Interface Design - focuses aesthetics
and display
UCD process:
Discover / Analysis:
Understand business goals & user personas.
Define:
Develop ideas, experience maps, and user scenarios
Design:
Create user flows, wireframes, and prototypes.
Validate:
Test usability, validate prototypes, create MVP.
Develop:
Produce and code final product.
UI vs UX
Core Principles:
- Empathy: Understand users’ needs and emotions.
- Utility: The product must be useful and meet needs.
- Usability: It must be easy to use and learn.
- Desirability: It must look good and feel delightful
- effectiveness, efficiency, and success of a user in utilizing a product or design
- how easy and quickly can users achieve their goals in a product/design.
- Measurable: Usability can be evaluated through testing methods to identify areas for improvement.
- common challenges in usability: confusing interfaces (bad UI), confusing navigation, lack of CTAs, lack of guidance when there's problems.
PROCESS
WEEK 1
General Feedback - Briefed about the assignment and the expectation of the outcomes, I tell him about my idea for the which is a university consultant app but later dropped it
WEEK 2
Specific Feedback - Approved 2 of my ideas, which is GoTour (additional app into Gojek) or Jaya Grocer
WEEK 3
Specific Feedback - Showed him my proposal slides, he said to proceed and just add more information.
WEEK 4
Specific Feedback - He said all good for the slides but I added Gut feelings and additional plan for my future app
These first few weeks was nothing much. I enjoyed to process of researching about the app, the market study and think how I can further develop my idea.
Before settling with my GoTour idea I was thinking of making a university consultant app, since I remembered how hard it is to find reliable information about the university choices. Not to mention the overwhelming amount of different university and their information. However, when I just started my research and exploration about this app, I quickly realize that I don't like the idea. It is too complicated, more that what the brief asked, and I think of a better idea.
Next on my list was I wanted to make an app around cooking and recipes since I like cooking, and one of my classmates gave me the idea to connect it with the Jaya Grocer app. I also had the idea to make GoTour, an additional feature on the gojek app that help tourist explore Indonesia. And after consulting I decided to do the GoTour since I like the direction better
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