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Application Design I | Task 2: User Research & Findings


 

FEILYCIA JOY KURNIAWAN / 0373400 

Application Design I / Bachelor of Design (Honors) in Creative Media 

Task 2: User Research & Findings

TABLE OF CONTENTS

1. Lectures
2. Instruction
3. Process
4. Submission
5. Feedbacks

LECTURE

WEEK 5 - Introduction to User Experience Research

The value of user experience research: minimize uncertainty

User benefits: maintains reliability, acts as a bridge between users and the company 
Business benefits: Expediting product development., Minimizing redesign costs, Enhancing user satisfaction.
Product benefits: provide insights, helps decision making, got feedback directly from users to enhance the products 

5 steps of UX research:

1. Objectives
2. Hypothesis
3. Methods
4. Conduct 
5. Synthesize 

Online survey > interview > personas > card sorting > sitemap > flow chart

WEEK 6 -  Conducting user research 

*Interview: to explore user attitudes, beliefs and experience
make a set of questions > choose a recording method > trial run > find a suitable participant > analyze and report findings 

Pros & cons of interview 

(+) give detailed insights into their attitude and experience
(+) allow to address and clarify their concerns and misunderstandings directly

(-) time-consuming and requires a lot of preparations 
(-) limits sample size
(-) data quality depends on the interviewers skills

*Online surveys : to gauge user preference and opinions on a give topic

define objective > develop the survey questions > choose an online survey tool > find participants > conduct the survey > analyze and report the findings

Pros & cons of online survey 

(+) allow rapid and inexpensive data collection
(+) anonymity leads into more honest responses

(-) ensuring a representative sample is challenging, particularly from social media or general forum
(-) leading questions can bias responses.
(-) lengthy surveys may discourage participation.

Week 6 exercise - Creating our persona
We were asked to create a customer profile of a customer, food merchant owner, and a food delivery 

WEEK 7 - User Persona

Purpose of personas: helps in strategizing and guiding intelligent design and decisions

You make your persona based on actual data collected from multiple individuals, it adds the human touch

How persona influence product decisions?
> increased adoption
> increased user retention 
> better prioritization 

Qualities of an effective user persona:
- User real data: using real current data to make user persona, combining quantitative
- focus on the present : every detail in the persona should be backed by data collected and observed
- context-specific: focus on including information that is important for your app. Avoid adding information just for the sake of it
- avoid biases: focus on understanding audiences reasoning, reactions and principles rather than rake demographics

Questions to ask when making personas
> who is my ideal customers?
> What are the prevailing behavioral trends exhibited by my users?
> What are the requirements and goals of my users?
> What challenges and pain points are they presently encountering within the provided context?

WEEK 8 - Sitemap & user flow diagram 

>Sitemap 
- a footprint showing how each page relate to the app's hierarchy that guides the user's attention and organize content meaningfully 
- a visual representation of app content organization 

> User flow 
- the user's path to finish a specific purpose that includes each step from the starting until the endpoint
- visual representations of all interactions a suer has on your app 
- its purpose is to design efficient task completion 

    INSTRUCTION


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    PROCESS

    Our process:
    Week 5 - initial card sorting 
    Week 6 - made a set of questions for interview and survey which then we need to conduct that week
    Week 7 - affinity diagram & personas
    Week 8 - user flow chart, site mapping & card sorting 


    WEEK 5 - we first start with listing down the features we could think of for our app, and then sort them based on several categories.

    For this, I didn't really know what I should put as my features so I added some ideas that I found in general 


    WEEK 6 - User Research 

    Made a set of questions for the interview and survey. The interview itself was fun since I can add follow up questions if I feel like I need it, and for the survey, it was hard to gather the participants. 

    For the data gathering itself, it took me a week, I first conduct all of the interviews in 2 days and then sent out my survey. After gathering all of the data, I transcript the interview audios and highlighted the parts I found interesting 




    WEEK 7 - Affinity diagram, Personas, User Journey Map 

    From the data gathered and the interesting findings highlighted, I extract all of the findings and make a affinity diagram which then I use to build my persona. After finishing the personas I continue to make my user journey map which I found pretty annoying to make. 



    WEEK 8 - User flow chart

    I didn't attend class this week, so I didn't get the lecture. So I was pretty confuse when I found out I need to make a user flow chart

    However, after a little bit of asking around and reviewing the slides, I kinda get a grip of it and try to make it. I first sketch out the user flow chart I want to make in Freeform 





    I use this to figure out what works and what didn't, after finalizing the user flow, I transferred it into my figma 


    WEEK 9 - Site mapping & final card sorting

    For site map I find it a little bit confusing at the beginning since I don't know what to add. But I take a look at my user journey map and take some of the ideas 





    SUBMISSION




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    FEEDBACK 

    WEEK 5

    General Feedback - Briefed about the assignment, we were told to continue with our proposed idea and try to make card sortings 

    WEEK 6

    General Feedback - Be sure to have all of the questions for the user research

    Specific Feedback - I showed him my questions and he ask to add/remove some of the questions to make it flow better

    WEEK 7

    General Feedback - Told us to have our data ready and try to do the personas and user journey map by next week max

    Specific Feedback - Didn't show him anything

    WEEK 8

    General Feedback - Did not attend class

    Specific Feedback - Didn't show him anything

    WEEK 9

    General Feedback - Moved on to the next topic, wireframes 

    Specific Feedback - Asked him outside of class about my user flow chart since I wasn't sure if it was correct, turns out it is okay. But I do need to change some of the opportunities for my user journey map cause some of them I use twice

    REFLECTIONS 


    I would say this task needs a lot of time to do. I was pretty overwhelmed by the work load plus on week 8 I needed to go back to my home country, making the work load adds up more and more. I find making the user journey map and user flow chart the hardest and I needed to re-do them several times while sketching out the ideas. But I had fun making the personas and finalizing my site map. 

    Through this research, I found several findings that made me change my focus of the app. At the beginning I focus more on the tour guide feature, but after all of this research, I focus more on the planning stage, because that's what the users mentioned they have a hard time in. All in all, I enjoyed the process even though it is heavy, and it is rewarding to see the outcome. 
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