Design Principles | Task 3 : Development & Design

Week 5 - Week 7

FEILYCIA JOY KURNIAWAN / 0373400 

Design Principles (GCD60804). / Bachelor of Design (Honors) in Creative Media 

Task 3 : Development & Design

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TABLE OF CONTENTS

1. Instruction 

2. Lectures

3. Development & Final Design

4. Feedbacks

5. Reflection

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INSTRUCTION 

<iframe src="https://drive.google.com/file/d/1fNJIqEQ7v4VidPLioUaz7ON0_joKtLAS/preview" width="640" height="480" allow="autoplay"></iframe>

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LECTURES

TASK 1 - Exploration

TASK 2 - Visual analysis & Ideation

TASK 3 Brief 

1. Further develop the chosen sketch from task 3, and incorporate design principles into the final design. 

2. Create final design in A4 size, JPEG format, at least 300 dpi. Label <Name_Title of Design_Task3>

3. Write a 200 word rationale (decisions, meaning/purpose, design principles in the design)

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TASK 3 - Development 

sketch #3

In this sketch, I also want to take the butterfly aspect to it. Focusing on the growth and transformation of mind and how we think. For the hair, it will be solid black, then at the back part of the hair, there will be patterns of plants and butterfly. The main focus is how we need to adapt and keep transforming, and it all started from the mind

Further Ideation Sketch

Moodboard

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TASK 3 - Final Artwork

SKETCH DEVELOPMENT

Youtube Link:

https://youtube.com/shorts/8nKSrltbMuI?feature=share

TASK 3 | FINAL WORK : MINDBLOOM

Mindbloom, 2025

<iframe src="https://drive.google.com/file/d/163uuUHiUAPp68FG5jeoTLgNmJod7KuDL/preview" width="640" height="480" allow="autoplay"></iframe>

Title : Mindbloom

Year : 2025

Artist : Feilycia Joy Kurniawan (0373400)

Medium : Digital 

RATIONALE 

In this work, I want depict what "rebirth" and "growth" looks like to me. "Mindbloom", I believe that growth starts from within, whether your heart or mind. The placement of the flowers and butterflies is to show that growth is contagious. The hollow parts is to show there is always room for growth and you should never stop to seek and grow. Color choice is also has it's meanings, the bland and solid color of the hair and background is to show the contrast of the colorful flowers, indicating that growth is full of full of life. Here's a further rationale of each elements;

 

1. Sorrow Expression

This decision is heavily inspired by my chosen artwork. A sorrow expression refers to the feeling of regret, loss, or deep sadness. 

The story I want to tell is that, you have to fall in order to grow, and you have to loss in order to gain.

2. Glowing Butterflies

Butterflies is also taken from the chosen artwork. Butterflies represents transformation, personal growth, death and rebirth. 

When normally butterflies are colorful, I intentionally made it white with subtle colors is to show that growth comes gradually, slowly and not rapid. And in the end growth feels peaceful. 

3. Flowers

Here, flowers also indicates growth. The different types of flowers and pattern shows that growth comes in many forms and ways.

You are the only one who can decide in what way you want to grow

 

DESIGN PRINCIPLES IN MINDBLOOM

Click here for the final compilation.

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FEEDBACK

Week 5

General Feedback - Explained the task requirements 

Specific Feedback - -

Week 6

General Feedback - He likes the progress

Specific Feedback - Need to fix the shape of the hair, other than that keep going. 

Week 7

General Feedback - Good work 

Specific Feedback - Change the video into a gif so that the video loops

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REFLECTIONS 

Experience - Had a wonderful time in this module. With the help from my assigned lecturer Dr. Charles, he gave really good feedbacks, and every effort we put he recognizes. Although I already had some understanding in the principles in design, this modules bring me deeper understanding of it. 

Observations - Looking at my peers work was one of my favorite part in this module. It is interesting to see what type of art styles they enjoy and how they make new ideas from it. Some of the ideas I found very interesting. Feedbacks from Dr. Charles for me and my peers are also insightful. 

Findings - I realized that art is much more than making things look good. There are many aspects that plays into it. I find making a new idea from an existing artworks a little bit challenging as it is hard not to copy their style, but at the end I manage to develop my own idea.